Posting Rules

Freeads is a wonderful community of ordinary people looking to buy something brilliant, rehome a pet, make a few pounds or promote their business. To make sure our community thrives we have to make sure that our ads do not fall below the standards listed below.

If your ad breaches any of the following (or is deemed inappropriate) our automated checks may edit or remove your ad, or suspend your account. If this happens, get in touch and we'll give you some advice to get your ad back online.

 Posting Guidelines:

  1. All ads must be legal to sell in the United Kingdom
  2. All ads must have a valid email address and UK postcode. 
    IMPORTANT: Please do not post your email address, telephone number or website in your ad, photo or email message. There are fields elsewhere for this and it may result in your account being automatically suspended.
  3. Ads must be placed in an appropriate category, and services should not be placed in "for sale" categories.
  4. Do not post duplicate ads. Your ad will appear in both local and national results.
  5. No hate speech, violence, offensive/abusive language or ads targeting an individual or company.
  6. If posting rewards for lost or stolen items be careful that you do not indicate that there would be "no questions asked" or offer immunity from prosecution as this is illegal under section 23 of the theft act 1968.

Restricted items & services:

  1. No adult products or services. We take a zero tolerance to ads of any sexual nature whether implicit or explicit.
  2. No firearms within the site (see below for Hunting & Sporting guidelines)
  3. No pharmaceuticals, diet pills, alcohol or miracle cures.
  4. No multi level marketing (MLM), get rich quick schemes.
  5. No "jobs" that do not meet minimum wage or require a fee.
  6. Finance products must be from regulated providers (I.e. no doorstep loans).
  7. No hacked games consoles, pirated games or “replica” (fake) goods of any kind.
  8. No adware/malware or illegal downloads (pirated content)
  9. No bulk marketing lists (E.g. bulk SMS)

Health & Beauty Services guidelines:

The following refers to people offering massage services and needs to be adhered to in order to make sure this section is kept professional and clean.

  1. All massage ads posted in this section and other sections of the site are strictly non-refundable
  2. Don’t discriminate – the service should be open to everyone.
  3. Photos must be professional and not include body parts or be suggestive in any way
  4. Keep it clean - we don’t allow adult or sexual services so if you have qualifications please mention them
  5. We don’t allow free massages, or massages offered in exchange of another massage or service.
  6. ‘Massage wanted’ ads aren’t allowed.
  7. We don’t allow Tantric, Nuru, Sensual, Body-to-Body or naturist massages. (list is not exclusive)

Pet advertising rules:

Please familiarise yourself with Freeads policies regarding the sale of pets on the site:

  1. No puppy/Kitten maybe rehomed before the age of 8 weeks, nor may they be supplied to a pet shop before this age
  2. All pet shop sellers must include with each animal sale, written information detailing the animals five basic needs (as defined by the Animal Welfare Act)
  3. All sellers of 3 or more litters in a 12 month period will be required to submit a local authority license to Freeads by email, all pet shop traders will also be required to submit their pet shop license
  4. Any licensed seller who advertises an animal, must include their local authority license number in the listing
  5. Any listing of puppies or kittens must include a picture of the birth parent, who must be available to view at point of purchase
  6. Dogs should only have puppies once the mother is over 12 months old, only breed once a year and no more than 6 times in her lifetime
  7. Please do not offer to ship live animals
  8. Pets and livestock that require licences for ownership & transport must be declared in the ad
  9. We DO NOT allow puppy farms (more details on our fight to end puppy farming here). If you see someone you think could be breaking the law, please tell us. You will be taken seriously!

Hunting & Sporting guidelines:

All items in this category are legal to buy and sell subject to the following:

  1. Some firearms, shotguns and rifles may need to be licensed and are held on a firearm or shotgun certificate
  2. Low powered air weapons do not need a license in England and Wales unless they are of a type declared specially dangerous by the Firearms (Dangerous Air Weapons) Rules 1969
  3. An air weapon is “specially dangerous” if it is capable of discharging a missile with kinetic energy in excess, in the case of an air pistol, of 6 foot lbs or, in the case of other air weapons,12 foot lbs

For more guidance, see Home Office - Guide on Firearms Licensing Law 



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